Join Our Remote Team At Shopify Company !
At Shopify Company, We’re Committed To Building A Diverse, Innovative, And Results-Driven Team—All From The Comfort Of Wherever You Are. As A Fully Remote Company, We Believe In The Power Of Flexible Work Arrangements And Are Passionate About Creating An Environment That Empowers You To Do Your Best Work. We’re Looking For Talented And Motivated Individuals Who Thrive In A Remote Setting And Are Excited To Contribute To Our Mission . If You’re Ready To Make An Impact And Be Part Of A Dynamic, Growing Team, We Want To Hear From You!
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Available Remote Vacancies At Shopify Company:
Performance Marketing Manager, B2B
We are seeking a highly skilled B2B Performance Marketing Manager to join our team. As a Performance Marketing Manager, you will define, build, launch, and scale our global digital marketing efforts. Leveraging data insights from across Salesforce, DemandBase, and Ad Platforms, you will optimize campaigns to drive strategic focus across paid channels, ensuring a seamless experience for prospects and merchants interacting with Shopify.
Your role will involve strategy, planning, coordination, optimization, and scaling of our Paid Media activity and channel marketing plans to acquire new merchants. You will develop frameworks for digital audience segmentation, forecast B2B sales pipelines, and analyze performance marketing campaigns to provide actionable insights for strategy enhancement. Collaborating with multiple global teams, including Commercial Marketing, Regional Marketing, UX, Sales, Merchant Success, Growth Marketing, Events, Content, Web, and Product Marketing, as well as external partners, you will manage and optimize channel strategies.
To excel in this role, you should have recent hands-on experience across various performance marketing channels for B2B. You enjoy working with data and thrive on building and optimizing cross-functional, user-focused digital media campaigns. Your understanding of the marketing funnel enables you to deliver the right messaging at each stage, with a focus on short and long-term conversion goals. You are adept at managing internal and external stakeholders to drive new strategies and opportunities. Balancing foundational elements with aspirational goals, you embrace experimentation and try new things, and aren’t afraid to be curious or inquisitive.
Responsibilities
- Work closely with internal activation teams and an external partner agency to ensure accurate execution of new campaigns, as well as ongoing and rigorous optimisation including but not limited to Google Search and Display and relevant Social Media channels.
- Collaborate closely with the digital performance marketing teams to develop, enhance and implement testing strategies that optimize campaign performance and conversion rates throughout the entire funnel from awareness to acquisition.
- Utilize analysis tools (i.e. SQL) and support from Data Science teams to extract, manipulate, and analyze multiple large datasets to identify trends, patterns, leading indicators and insights related to B2B marketing channels & campaigns.
- Collaborate with cross-functional teams across growth marketing, commercial marketing, data science and product to continuously inform and upgrade our automated lead qualification systems, ROAS models, and Multi-Touch Attribution systems.
- Conduct in-depth data analysis to measure the effectiveness of marketing campaigns and channels, identify areas for improvement, and optimize initiatives that help accelerate growth for Shopify.
- Accelerate the team's efforts to develop robust incrementality and elasticity strategies across all purchase funnel stages, including developing power analysis models to inform both the feasibility and costs of our ambitious plans.
- Perform segmentation analysis to identify target audiences and develop personalized marketing strategies for different Shopify customer segments.
- Work directly across multiple advertising partners to accelerate insight generation from on & off-platform datasets, conducting analysis to identify market trends, benchmark performance, and recommend strategies to stay ahead of the market.
- Generate regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
Qualifications
- Proven experience as a Performance Marketing Manager, preferably in a B2B environment.
- Strong in-platform experience with Google Ads, LinkedIn Ads, Meta Ads, and other relevant performance marketing channels.
- Proficiency in data analysis tools like Excel, Google Analytics, Looker/Data Studio, and SQL for working with large datasets, including Salesforce and DemandBase.
- In-depth knowledge of performance marketing KPIs, with the ability to track, analyze, and report on campaign performance.
- Excellent analytical skills, with the ability to interpret complex data and provide actionable insights.
- Strong communication and collaboration skills, with experience working cross-functionally to optimize campaign and demand generation efforts.
- Strong problem-solving skills, attention to detail, and the ability to manage multiple projects independently.
- Experience in B2B performance marketing and a good understanding of how a typical B2B sales and marketing funnel works.
- Familiarity with marketing automation platforms and CRM systems is desirable.
- Knowledge of Python or R programming languages is a plus.
How To Join Our Team:
Ready To Join A Team That Values Creativity And Results? We’d Love To Hear From You!
But First You Need To Go To Our Recruitment Website, And Fill Out The Required Information
Our Recruitment Website : Shopify Company Careers
Why Remote ?
- Flexibility and Work-Life Balance
Control over Schedule: Remote work allows employees to set their own hours (in some cases), making it easier to balance personal responsibilities with work tasks.
Reduced Commute Stress: Without the need to commute, employees save time and reduce stress, leading to a better overall work-life balance. This also contributes to greater job satisfaction.
Ability to Manage Personal Life: Remote work enables employees to attend to personal matters like doctor’s appointments, family events, or household tasks without needing to take time off.
- Increased Productivity
Fewer Distractions: Many remote workers report fewer interruptions and distractions compared to working in a traditional office. This can lead to higher productivity levels.
Personalized Work Environment: Employees can set up their home offices to match their ideal working conditions, whether it’s quiet, comfortable, or with specific tools and technologies that help them work better.
Focused Work Time: Remote work often allows for more uninterrupted time to focus on tasks, leading to better efficiency and faster completion of work.
- Cost Savings
No Commute Expenses: Employees save money on transportation costs, including fuel, public transit fares, parking, and vehicle maintenance.
Reduced Work Attire Costs: Remote work often eliminates the need for a professional wardrobe, saving employees money on clothing and dry cleaning.
Lunch and Coffee Savings: Remote workers typically save money by preparing meals at home instead of eating out for lunch or purchasing coffee daily.
- Health and Well-Being
Improved Mental Health: Remote work can reduce stress and improve mental health by providing employees with a more comfortable and relaxed working environment. It also allows for more opportunities to take breaks or engage in physical activities throughout the day.
More Time for Exercise: Without a commute or rigid office hours, employees may have more time to exercise, which contributes to better physical health.
Customized Work Environment: Employees can create a workspace that suits their personal preferences, whether it's a quiet room, standing desk, or access to natural light.
- Access to a Global Talent Pool
Hiring Flexibility: For employers, remote work enables access to a global pool of talent, which can help attract top talent regardless of geographic location.
Diverse Workforce: Remote work allows for more diverse teams, as it opens up opportunities for individuals from different backgrounds, cultures, and countries to contribute to the organization.
- Environmental Impact
Reduced Carbon Footprint: With fewer employees commuting to work, there is a reduction in the overall carbon footprint, helping contribute to sustainability efforts. Fewer cars on the road lead to lower emissions and less pollution.
Less Office Waste: Working remotely means less paper waste, fewer office supplies needed, and reduced energy consumption in the workplace (like heating, lighting, and cooling offices).
- Increased Autonomy and Job Satisfaction
Greater Trust: Many remote workers report feeling trusted by their employers to manage their own time, leading to higher levels of job satisfaction.
Enhanced Focus and Independence: Remote workers often have more control over their work methods and environment, fostering a sense of autonomy that can lead to higher job satisfaction.
Personalized Work Style: Remote work allows employees to develop their own routines and work styles, helping them stay motivated and engaged.
- Better for Family Life
More Time with Family: Remote work enables employees to spend more time with their children or family, making it easier to manage family obligations and enjoy quality time.
Caregiver Flexibility: For employees who are caregivers, remote work offers the flexibility needed to care for children, elderly parents, or other family members, without compromising their professional responsibilities.
- Reduced Office Space Costs for Employers
Cost Savings on Office Space: Employers can reduce overhead costs, such as renting office space, maintaining facilities, and buying office supplies. These savings can be redirected to other business priorities.
Opportunity for Hybrid or Flexible Office Models: Companies can embrace hybrid or flexible office models where employees come to the office on certain days, reducing the need for large office spaces and allowing them to optimize resources.
- Enhanced Focus on Results
Outcome-Based Performance: Remote work shifts the focus from how many hours employees work to the results they deliver. This can encourage productivity and innovation, as employees are empowered to find their own best ways of working.
More Direct Communication: Remote teams often rely more on clear, concise communication through tools like Slack, email, or video conferencing, which can promote better work processes and reduce unnecessary meetings.
- Reduced Turnover and Increased Retention
Better Employee Retention: Offering remote work as an option can improve employee retention, as many employees prefer the flexibility and autonomy that remote work provides. This can lead to long-term loyalty and reduced turnover rates for employers.
Attraction of Top Talent: Companies offering remote work options often attract top talent who value flexibility, work-life balance, and autonomy in their job search.
General Information About The Recruitment Advertisement:
• Posted Date: 9/12/2024
• Location: Remote (Anywhere)
• Required Nationalities: All Nationalities
• Jobs Type: [Full-Time/Part-Time/Contract]
• Applying Deadline: As Mentioned Per The Job Description
Important Notices:
- Please Note That All The Previous Vacancies Are Remote Unless It Says Otherwise In The Job Description
- Please Apply During The Application Period Announced In The Job Description.
- In Case Of An Error Or Problem In The Displayed Jobs Feel Free To Inform Us About It
Here Are Some Tips To For Job Seekers :
- Create A Strong Resume That Highlights Your Skills And Experience.
- Prepare A Brief Cover Letter Explaining Why You Want To Work For The Company.
- Research The Company Before Applying For The Job.
- Make Sure To Present Yourself Well In The Job Interview.
- Make Sure That You Are Leaving A Strong Impression.
- With So Many Career Opportunities Available, The Chances Of Finding A Suitable Remote Job Are Great.